Overview

NED College is an English language school in Ireland, with campuses in Dublin and Limerick. As part of the marketing and sales team in Limerick, I contributed as a Marketing Assistant to the project “Limerick for Brazilians”, a partner initiative aimed at attracting Brazilian students to the region. In this project, I was involved in branding development, content planning, video production, and campaign execution, connecting marketing strategies to the sales funnel.

Visual Identity Design

Development of the visual identity for the “Limerick for Brazilians” pages, aiming to create a clear and recognizable connection between Brazil and Ireland.

Visual Concept
A symbol inspired by the connection between both countries, combining visual elements that represent transformation and the exchange experience.

Colors
Green and Blue, representing Ireland and Brazil, respectively.

Strategy and Content

Editorial Calendar

Monthly content calendars were structured by:

• Topic

• Format (video, carousel, post)

• Channel (Instagram, YouTube, TikTok)

• Team member responsible

Idea Bank

Based on trend research, SEO analysis, and market insights:

• Popular content about Ireland exchange programs

• Niche topics related to Limerick life

• Social ideas (YouTube videos, Reels, posts, campaigns)

• Internal marketing suggestions for the sales team

Planning and structuring the initiative’s digital presence, with a focus on attracting and engaging the Brazilian audience.

Media Production

Production of videos and multimedia content focused on the student experience and school promotion. Coverage of events and excursions, including filming, scripting, and editing content for social media.

Video & Reels | Cliffs off Moher

Script | Footage | Interviews | Editing | Motion Graphics

Reels Instagram | Riverfest

Scholarship Campaign

Steps

1. Video Production: Promotional videos for social media

2. Webinar: Hosted with a registration form for lead capture

3. Lead Funnel: Lead nurturing through WhatsApp groups and email marketing

Final Results

• Reach of over 60,000 people

• Generation of hundreds of qualified leads

• Over 2,000 visits to the campaign page

• Conversions into enrollments through an integrated strategy with the sales team

#beNED Program

Development of a digital campaign through the Limerick for Brazilians page, focused on generating leads for the international BeNED Scholarship program, targeted at Latin America and Asia.

KPIs and Performance

Monitoring and analysis of key metrics to continuously optimize content strategies and lead generation.

Key Metrics

• Reach and impressions

• Engagement (interactions and retention)

• Follower growth

• Traffic to campaign pages

• Lead generation and qualification

• Conversion into enrollments

Analysis and Optimization

Based on performance data, adjustments were made to content formats, posting frequency, and campaign approaches, prioritizing high-retention content with stronger conversion potential.

Tools Used

Design & Editing: Canva, Photoshop, CapCut
Content Management: Meta Business Suite, Notion
Channels: Instagram, TikTok, YouTube
Email & CRM: WhatsApp, Google Forms, RD Station