Overview

NED College is an English school in Ireland with campuses in Dublin and Limerick. As part of the sales and marketing team in Limerick, I helped create a strategic initiative called "Limerick para Brasileiros" to attract more Brazilian students to the region, aligning marketing and sales efforts to increase visibility, leads, and engagement.

Visual Identity Design

Created a visual identity for the Limerick for Brazilians social pages, designed to symbolically connect Brazil and Ireland.

• The logo combines the letters

  K (from Limerick) and B (from Brazil) to form a stylized shamrock, representing the union between both countries.

• Inspired by butterfly wings

  The shape symbolizes transformation, reflecting the life-changing journey of exchange students abroad.

• Colors

  Green and Blue, representing Ireland and Brazil respectively.

Content Strategy & Planning

Editorial Calendar

Monthly content calendars were structured by:

• Topic

• Format (video, card, post)

• Channel (Instagram, YouTube, TikTok)

• Responsible team member

Idea Bank

From trend research, SEO analysis, and market studies:

• Popular content about Ireland exchange programs

• Niche topics related to Limerick life

• Social ideas (YouTube, Reels, posts, campaign actions)

• Internal marketing suggestions for the Brazilian sales team (sales enablement, training content, and engagement)

Media Production

Produced video content to promote student life and special programs.

Cliffs off Moher

Covered a student excursion to the Cliffs of Moher, highlighting the NED College experience.

​Script | Filming | Interviews | Editing | Visuals: Julia Wasieleski​

Some examples of Reels

Performance Highlits

Intagram Performance

• 12K views | 164 interactions | +6 followers

• 5K views | 121 interactions | +12 followers

• 4.8K views | 113 interactions | +3 followers

• 60K+ reach | 36K+ impressions

• 864 profile visits | 784 interactions

• 448 engaged accounts | 108 new followers

Video Example Metrics

Pre-Scholarship Campaign

Scholarship Campaign

Campaign Process

1. Video Series: A main promo video and supporting Reels were created.

2. Webinar: Promoted via social media; a registration form was used to generate leads.

3. Lead Funnel: Leads were nurtured via WhatsApp groups and email marketing to support conversions.

Final Results

• +90,000 people reached through the initiative

• 2,000+ website visits

• 277 leads generated

• 17 sales conversions

BENED Program

Developed a launch-style campaign to support the international Bened Scholarship Program, aimed at Latin America and Asia.

Tools Used

Design & Editing: Canva, Photoshop, CapCut
Content Management: Meta Business Suite, Notion
Channels: Instagram, YouTube, TikTok
Email & CRM: WhatsApp Groups, Google Forms, Email Marketing