Overview

This campaign was created in response to pharmacies being allowed to conduct laboratory tests and rapid tests after the pandemic. The goal is to reinforce the credibility and security that laboratories provide, emphasizing why they are a better choice compared to pharmacies for these services.

First Step

A seal was created to be used in the campaign and to identify the materials.

"Confiança leva tempo | Escolha Laboratório" = "Trust Takes Time | Choose laboratory"​

The seal references the trust placed in laboratories, contrasting with the mistrust generated by rapid tests in pharmacies, a sentiment that was confirmed during the COVID-19 pandemic.​

The reference to the word "time" not only emphasizes trust but also relates to the time frame in which rapid tests are completed and the potential errors that can result from this.

Touching Video Approach

The videos in our campaign were designed to evoke deep reflection and connection with the audience

Video for Social Media

This is an example of one of the 10 videos created for the campaign, highlighting the importance of choosing trusted professionals for your health.

​Reels "Trust Takes Time" - Subtitled in English by the VEED app.

From in-lab displays to outdoor billboards and radio spots, we've got it covered.

Outdoor Billboards

"Laboratório Qualitá is the safe choice for your tests at every stage of life"

Promoting Excellence in Every Space

Social Media

"Why are laboratories considered the safest option for your tests?"

Flyers

Materials for internal and external campaigns

Reúne Award

The "Trust Takes Time" campaign competed for the 2023 Reúne Award, organized by Grupo Reação to honor projects from healthcare companies. Themes included innovation, technology, digital presence, team engagement, public health impact, and growth strategies.

Recognizing Excellence in Healthcare Campaigns