Overview

Led rebranding, marketing strategy, and cross-channel content execution for Mentes Brilhantes, the biggest entrepreneurship event in Southern Brazil, attracting 3,500 attendees and generating over 4.7 million impressions.

Rebranding

Led brand repositioning prior to the conference: conducted competitor research, semantic panel building, and brand defense presentations.

Watch the official brand reveal video that explore the new visual identity of Mentes Brilhantes, a transformation designed to reflect the brand’s evolving purpose and collective impact.

Largest business event in Southern Brazil

Content Planning & Strategy

Coordinated the production of over 100 digital and print assets in collaboration with the design team

Content Production Management

Media Coverage

The event was featured on RBS TV, the largest TV network in the state of Rio Grande do Sul and an affiliate of TV Globo. The news segment highlighted the record-breaking audience of over 3,500 people at the Araújo Vianna auditorium.

Event Day

Produced and published real-time content, including Stories and Reels. Edited videos on-site and appeared in Stories to boost audience engagement.

Developed a complete content calendar for all social media channels, organizing posts by theme, format (reels, stories, feed), and publishing schedule.

Event Results

A high-impact conference with measurable reach, engagement, and growth

3,500 in-person attendees

Over 4.7M total impressions

1.1M+ reach

31K+ link clicks

R$28.9K in ad spend

100+ pieces of organic and paid content